Business Model Canvas And Corporate Structure of MC Donald's

Business Model Canvas and Corporate Structure of MC Donald’s

Published by:GBR Editorial Team
Published date:October 13, 2022
Updated on:October 13, 2022

Contents in this Page

Introduction

Business Model Canvas and Corporate Structure of MC Donald’s will be presented in this report. The Business Model Canvas is a tool that can be used to help business owners and entrepreneurs develop and articulate their business models. The canvas provides a structure for thinking about the key components of a business, including its value proposition, customer segments, channels, key resources, activities, and costs. The canvas can also be used to communicate the business model to others, and to help businesses identify potential areas for improvement. A corporate structure is the overall design of a company’s organizational chart. It includes the relationships between different divisions and departments within the company, as well as how these divisions and departments interact with each other. The corporate structure can also be used to define the hierarchy of authority within the organization.

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Company Overview of MC Donald’s

MC Donald’s is an American fast food company. Headquarters of the company is in Chicago, Illinois, U.S (Craft, 2020). It is the 2nd largest fast-food restaurant in the world with 37,200 outlets (World Atlas, 2019). Key products of the restaurant are hamburgers, chicken nuggets, fries, sandwiches, salads, drinks etcetera (Craft, 2020). It provides services to 68 million customers daily (Craft, 2020). MC Donald’s has 205,000 employees globally and generates $21.1 Billion in revenue (Craft, 2020).

Vision, Mission & Values of MC Donald’s

Vision Statement of MC Donald’s

MC Donald’s vision is to move with speed to achieve profitable growth by being a better service provider of delicious food and serving more customers that they serve every day worldwide (Comparably, 2020).

Mission Statement of MC Donald’s

MC Donald’s mission is to be favourite place where customers love to eat and spend time (MC Donald’s: 1, 2020). The company conduct operations across the world through their global strategy which is Plan to Win and this strategy help MC Donald’s to deliver excellent customer experience. They are committed to developing themselves continuously to boost the customer experience. It will help MC Donald’s to fulfil its mission.

Values of MC Donald’s

MC Donald’s is committed to using their scale for good for employees, industry and the planet (MC Donald’s: 2). It welcomes customers of different cultures, backgrounds and ages. MC Donald’s keeps innovating to move forward in order to make things better than they did the previous day. It stays in sync with the society of host countries and responds to local demands by assimilating with local culture.

Corporate Structure of MC Donald’s

The corporate structure of MC Donald’s:

As above figure shows the corporate structure of McDonald’s. It can be seen that President and CEO stay at the top to take leadership roles. Following the ladder, others take the executive power roles and lead fellow teammates.