Chapter – 1

1. Introduction:

This is the first part of a research project and on this par the proposal of the research will be offered. The chapter will include the background of the research which will discuss about the basis factors of research activities and about the company that has already been selected. The selected company is Sarvanaa Bhavan which is a restaurants in UK. Problem statement follows after background in which there is a problem statement for which this research proposal will be offered. At that part the reason for which this research will be conducted will be discussed. At the next part, there will be aims of the research that will discuss the aims that the research will be conducted for. The research questions will illustrate the research objectives in question forms. The hypothesis of the research will make a hypothetical statement on the basis of the research topic. The rationale of the research will discuss the importance of the research project both for the company as well as for the industry.

1.1 Background of the study:

According to the analysis of Murphy (2009), the success of a company depends on the performance of its employees because these employees ultimately interact with the customers and thus if the employee perform well with the customers, then the company itself well with the customers. Murphy (2009) also explained that how the employees will behave with the customers depends on the motivation policies of the company, if the company can properly motivate and manage its employees, then it is expected that the employees will perform well for the company. On the contrary, if the employees perform badly with customers and if their behaviour with the customers is not good, then the customers will be dissatisfied with the customers (Jones, 2008). In this case, according to Cervone et al., 2006, motivation is a very significant factor in employee motivation and good performance of the employees. Motivational theories strive to explain the thinking process of the employees and these theories also discuss the ways on how to make the employees satisfied that will lead to good behaviour to the customers and as a result, the company will progress.

1.2 Problem Statement:

Sarvanaa Bhavan is a restaurant that has operation in 11 countries, including UK, with more than 38 outlets across the globe and the company is going to open 8 more outlets in 2 new countries (Sarvanaa Bhavan, 2015). Therefore the nature of this company is global. The outlets in UK are a very famous among the native British people. The company is famous to its customers because it has a good reputation of supplying Indian spicy food to all its outlets. Foreign Indians and the native people in the country of operation have made these restaurants popular because the company believes that service, innovation and dedication will bring success. Very recently there has been some problems relating to employee-services, their behaviours to its customers. The customers who visited the restaurants were very happy with the food, atmosphere but they were so much depressed with the behaviours and approach of the employees, the customers complained that the employees were rude (Tripadvisor, 2014). They also told that if the company continued to do in this way then the company will soon lose its customers. The sources just claimed that the behaviour of the employees was rude but none of them explained why the behaviour of the employees rude or the impact of motivation on employee performance. This research will investigate the impact of motivation to develop the performance of the employees. The research will also explain how the proper application of motivational factors and analysis of motivation theories may improve the performance of the employees.