Introduction Company Analysis of Microsoft will be conducted in this report. Rothaermel (2017) has revealed in his research that strategic management refers to the way by which an organization manages its resources in order to attain the targeted goals and organizational objectives. It assists companies to set organizational objectives, analyse internal environment of the company, […]
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Introduction External Environment Analysis of Marriott International will be conducted in this report. Marriott International is a diversified multinational hospitality company that manages and franchises hotels and lodging facilities. The headquarters of the company is situated in Bethesda, Maryland, U.S (Marriott, 2020). Marriott covers 6,906 areas globally (Marriott, 2018). The company have 176,000 employees across
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