Introduction

Stakeholders are those who are related to an organization and the decision of the organization influences them. Organizations should maintain good relation with their stakeholders. Stakeholder analysis entails assessing the influence of different stakeholders and taking appropriate measures to respond to the stakeholders. This article presents stakeholder analysis for Vodafone.

Presenting the Stakeholder analysis for Vodafone

 The table above shows a range of different stakeholders Vodafone has.

Stakeholder Mapping for Vodafone

 

High Power, High Interest

Vodafone serves their business globally and has customers more than 360 million. The stakeholder mapping as part of the Stakeholder analysis for Vodafone shows that customers are the most important assets of the company. They are the most powerful stakeholders of the company because Vodafone earns profit by selling their products and services to the customers. They should stay tuned with their customers and maintain their satisfaction for company’s betterment. Government is the other powerful stakeholder of Vodafone. They will not be able to operate business, if host country’s government ban them. Vodafone have to handle government of every country they executes business.

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High Power, Less Interest

The stakeholder mapping for Vodafone shows that business partners and proprietors are the stakeholders have high power. Vodafone has to stay tuned with them and inform them important information. These partners should be provided with proper information and supports through keeping them informed with updated news and information.

Less Power, High Interest

The stakeholder mapping as part of the stakeholder analysis for Vodafone shows that employees, suppliers, ad workers belong to this group. Employees works to achieve the goal of an organization. They should be kept satisfied to bring better outcome for Vodafone. Vodafone must take care of this part by giving them opportunities to grow and expand.

Less Power, Less Interest

The stakeholder mapping for Vodafone also shows that this is the group of stakeholders who have lower power and lower interest and thus Vodafone should exert minimum efforts to manage this group of stakeholders. Trade association belongs to this group. Vodafone has to maintain with the trade associations because they have the ability to affect their execution. Vodafone must extend all supports to these partners.